Increasing the priority of an order ensures it is fast-tracked through the fulfillment process—picked, packed, and shipped ahead of standard orders.
This is especially important for:
Express or expedited shipments
VIP or high-value orders
Time-sensitive deliveries
When to Use Order Priority
You should increase order priority when:
The order requires urgent processing
A customer has paid for express shipping
There is a service recovery situation (e.g., delayed shipment)
The order is high value or strategically important
How to Set Order Priority
Step 1: Navigate to Orders
Log in to your Client Portal
Go to Orders → Manage Orders
Step 2: Select the Order
Search for the order you want to update
Click into the order to open the Order Details page
Step 3: Mark the Order as Priority
Locate the Priority section on the right-hand side
Check the box next to Priority to enable expedited processing
Step 4: Save Changes
Click Update Details to save the changes.
Click Reprocess to reprocess the changes to the order
How Priority Orders Are Handled
Priority orders are moved ahead in the fulfillment queue
Warehouse teams will prioritize picking and packing
Orders are processed with increased urgency to meet delivery timelines
Important Notes
Priority status does not override carrier transit times
Orders must still be eligible for fulfillment (ie. Ready to Ship: Yes)
Overusing priority can reduce its effectiveness—use it selectively
Priority orders are still subject to standard cut-off times and SLAs
Best Practices
Use priority primarily for express and time-sensitive orders
Align priority usage with your shipping methods (e.g., express vs standard)
Communicate internally when marking large volumes of orders as priority
Monitor performance to ensure priority orders are fulfilled as expected